“As a local piano teacher, I was very sceptical in regards to how effective PPC and SEO would be on my website. Nevertheless, they helped me to very affordably compete on terms that were relevant to my business and quickly got the phone ringing with new enquiries. I now have a very small amount of [...]
The Key to Successful Marketing
January 24th, 2012Online marketing is a broad term used to describe a whole host of different ways companies can promote their services and products using the Internet. Online marketing is also referred to as internet marketing, digital marketing or web marketing and relates to the functions of On Site SEO (Search Engine Optimisation), Pay- Per- Click Marketing, Social Media Marketing, Email Marketing and Link Building.
The newly combined forces of AOL, Yahoo and Microsoft at the beginning of the year in an attempt to tackle Google’s mammoth 85% global market share leaves many questioning if anything can topple the search engine giant. The only change so far has seen Microsoft’s search engine Bing taking a noticeable percentage of partner Yahoos stake and still neither are in sight.
However there is one genuine threat looming on Google’s horizon – a strong partnership between Facebook and Microsoft. Facebook has Bing integrated within it and are working together to create a “social search” engine which has already seen the social media giant gain a 1.43% of the search engine market, overtaking Askjeeves.
Search Engine Optimisation (SEO) is a method used to ensure a websites content is optimized for keywords relating to the companies product or service to gain a higher position on search engines.
Pay- Per- Click (PPC) is mainly used on reference to Google’s Adwords tool and is called this because an advertisers cost are based on the amount of clicks an advert receives.
Google also has numerous other function integrated within it including shopping and maps which can all be used as online marketing tools to help promote a website and improve its rankings.
Online marketing is increasingly incorporating the use of social media, which as the biggest growth market on the web is inevitable. The biggest challenge with social media marketing lies in encouraging people to “opt in” to your company in the form of a “like” or “follow” on Facebook and Twitter respectively. The future of online marketing certainly appears to be more social but how will this affect the online marketing landscape?
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