That’s right, there are more changes on the horizon in Google Adwords.
Next month, Exact and Phrase match keywords will also show for misspellings, which is sure to change Adwords a bit.
We know from experience, that a lot of our clients are currently using misspellings as keywords due to their low competition and therefore cheap CPC’s. When the update takes place, it is likely that these clients will suffer a decrease in traffic and thus a decrease in sales.
For advertisers who are not using these yet, it will potentially be a fantastic way of increasing traffic through their keyword list.
If you have any questions about this, feel free to get in touch with the TrueLine team today.
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