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Googles New +1 Feature
August 11th, 2011The +1 button is a new feature that allows signed-in users to recommend websites and ads directly from Google search results pages by simply clicking the +1 button. That recommendation will then be seen by all of their signed-in contacts the next time they search for products or services like yours.
People trust recommendations from their friends and family more than any other source on the Web and the +1 button is like a five-star rating for your featured product or service. Personal recommendations make your ads more effective and can be the little nudge potential customers need to become actual customers and future “+1’ers.”
When your ad is shared, Google notes its final landing page URL. When the same URL appears in an organic search listing, the organic listing will include the same personal annotations as would an ad.
Similarly, if a user +1′s one of your organic listings, ads with the same final landing page URL will include the same personal annotations, increasing the chance of your ads getting noticed.
+1′s (whatever their source — organic search, ads, or +1 buttons on publisher sites) is a signal that affects organic search ranking, but +1′s do not change quality scores for ads and ad ranking
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